Omitting useless words can be easy, when you  cut down the first half of your content you really don’t loose anything.  I however suggest that after the first half is cut down, you need to cut down another half. This will allow for easier understanding of the site, as well as have users stay on your site longer. Although, cutting down this much seems hard, you need to be ruthless about it, for a sites usability to be better.
E.B. White’s 17th rule in the Elements of Style states:
Vigorous writing is concise. A sentence should contain no unnecessary words; a paragraph should contain no unnecessary sentences for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

Extra words take up space, with the words just being there it suggest that you need to read everything just to understand what you are trying to convey.  Thing will seem more complicated then they really are and people will be less likely to stay on you site because they do not want to have to think and read a lot when on a site. People will find your pages to be more daunting then they really are.

Krugs third law of usability states that you should get rid of half the words on the page, and then get rid of half of what’s left on the page.  Benefits:

  •  Reduces noise level  on the page
  •  Makes the useful content more permanent
  • *The pages shorter, allowing users to see more of each page at a glance with out scrolling

Reduce your Happy Talk, this is introductory text to a site that is supposed to welcome you to the site, also the Happy Talk is there to inform you how great the site is and what you are going to preview on the site. Happy Talk is self-congratulatory promotional writing, stating nothing useful. Its main focus is to boast about how great they are and not delineating what makes them great. You can have a small amount of happy talk, but try to stay away from too much.

If you do omit the useless words on you site, your viewers will stay longer and continue to return to you site. I recommend the rules that I have given you to best optimize your page and make it user friendly.